Interested In Our Hosted Buyer Program

Africa Food Manufacturing is introducing a high-level hosted buyer program to attract key buyers from Africa. Hosted buyers are introduced to companies looking to export and meetings take place in a one-to-one environment in the hosted buyer lounge, which is placed in a key location at the show. The program is designed to connect food & beverage suppliers with top buyers from Africa and Europe seeking to collaborate and expand their business by signing agreements on the spot.


All buyers will be invited with complimentary flights and accommodation. Exhibitors are welcomed to recommend buyers who will be vetted as part of the strict application process. Only buyers with purchasing, or decision-making power are accepted as part of the program.

  • Hosted Buyer Program and Fully hosted buyer package are design for buyers to meet with our exhibitors thus the buyers should provide purchase list previously, onsite match-making will be arranged accordingly.
  • Buyers under this category are required to attend at least 6 pre-scheduled match-making sessions per day with our exhibitors. The meeting details will be provided to Fully Hosted Buyers by email 2 weeks prior to the show.
  • Buyers should be demanded to place orders, source for new products, or have a significant influence on purchasing decisions, thus, the buyers must have direct authority to source and import or export products directly.
  • This program not only ensures exhibitors monetary return on investment (ROI), but also an invaluable ROI for the time spent at the event.

Programme Benefits for Buyers

Qualified hosted buyers will be entitled to the following benefits

  • Return Economy Flights paid for by the organiser
  • 2 nights complimentary accommodation at one of our official hotels
  • 1 return ticket for airport transfer paid for by the organiser
  • Meet-and-greet service by our professional staff
  • Complimentary all-day refreshments in the VIP lounge
  • Invite-only access to networking events
  • Business Matching Services 
  • Complimentary parking


Programme Benefits for Exhibitors

  • Exhibitors can recommend visitors for the programme
  • Reserve meetings with pre-qualified buyers and distributors prior to the exhibition
  • Face to face meetings with senior decision-makers and budget holders responsible for the purchasing for their organisations

Interested in becoming a Hosted Buyer

Terms & Conditions

To be accepted into the Hosted Buyer Programme, your company must not be exhibiting at Africa Food Manufacturing 2022

*Subject to approval, AFM Team will review your application. If further information is required to support your application, we will contact you.

*Selected respondents will be notified of their acceptance to participate in the AFM Hosted Buyers' Program.

*The Organisers reserve the right not to offer the incentive to any applicant. The incentive shall be given on a per company basis and cannot apply to any buyer in a company that has already enjoyed the incentive in previous fairs. The Organisers reserve the right to change the details of the program without notice.