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Africa Food Manufacturing 21-23 April 2018,
It’s been an eventful year for the industry. Since the devaluation of 2016, there appears, for the first time in a long time, to be a wave of optimism sweeping the industry in Egypt.
The negative aspects of 2016’s currency devaluation have been widely documented and felt. Soaring inflation, stretched budgets, severe restrictions on the repatriation of profits for international companies, the introduction of new tax laws and a 60% increase in cost for most international products were all very real issues that we all had to face here in Egypt during the first half of 2017.
But this is 2018. What we are beginning to see now is the revival that the Egyptian government had planned. Manufacturing is increasing and export is becoming more of a focus, both from a trade visitor perspective as well as for our exhibitors. In addition, most of the problems listed above have been weathered and are no longer issues.
Mars Wrigley’s CEO, Martin Radvan’s position on Egypt is conclusive;
‘Our Goal is to double our exports out of Egypt, reaching $100m annually by the end of 2018’
Mars has since spent $42.5 million on expanding its production in Egypt to meet its target of turning its Egypt office into an ‘export hub’ for the Middle East. Here are a few other recent industry highlights;
· Faragello aims to boost exports to $80m in 2018
· Polva Group announces its first dairy production complex in Egypt amounting to an investment of 1.5bn EGP.
· Halwani Bros targets an increase in exports by 20% in 2018
· Domty, one of Egypt’s prominent Dairy products firm, went from a loss of 29m EGP in Q4 2016 to a 30.6m EGP net profit in Q4 – 2017.
· Juhayna 2017 Q4 profits increased by 141% y-o-y.
· Egypt, for the first time in its history, has replaced South Africa as the top investment destination in Africa (Where to Invest in Africa 2018 – Rand Merchant Bank).
Africa Food Manufacturing 2018 reflects the more optimistic outlook that we are seeing this year. AFM connects suppliers from Packaging, Processing, Ingredients and Supply chain/ Logistics with leading buyers from food manufacturers in the region. The show for the first time in its history sold out 1 month ahead of the open date, growing by 25%. The exhibition will also hold a 3-day seminar which will tackle various aspects of the food industry through multiple sessions provided by the leaders in the industry.
The fastest growing exhibitor subsector of the 2018 edition was the Ingredients subsector, which grew by 120% from the 2017 edition. This growth is in direct correlation with what our major buyers have told us they are looking for in 2018. Major accounts including Doehler, Lactelis Ingredients, Dupont/Danesco and Palsgaard have all decided to rebook this year and they are joined by a strong local exhibitor base for the first time including Misr Food Additives, Kamena, Aromatic Flavour and Fragrances, The Jaffan Group and many more.
IMA Italy will be present with a 90 m2 stand alongside first time international exhibitors including Rosenqviets, Pallmann, and Ishida.
Multivac, winners of the best stand design award at Africa Food Manufacturing 2017, will be returning alongside other leaders in the packaging and food processing sectors.
Total Egypt will be the first oil & gas company to participate in the show.
Informa’s events in Egypt have a history spanning more than 25 years. We are proud to be supporting an Egypt First policy and is something that we will continue to do with regards to future editions, supporting Egyptian businesses and trade wherever we can.
We look forward to welcoming the food and drink industry to Africa Food Manufacturing on the 21-23 April at the Cairo International Convention & Exhibition Centre.
Alex Hawkes – Exhibition Manager, Africa Food Manufacturing