AFM is a one-stop point for food & beverage professionals in Egypt and the wider region to find innovative ingredients, processing and packaging equipment, and logistics solutions.
In 2021, two leading global brands, 'Fi Global' for food ingredients and 'ProPak Exhibitions' for food processing and packaging, launched their new regional brands, Fi Africa & ProPak MENA, and co-located under the umbrella of AFM, making the exhibition Africa’s dedicated show for food and beverage industry, offering a 365 marketplace for the community to interact, network and build knowledge around the latest industry trends through online and physical opportunities.
Informa AllSecure is our approach to enhanced health & safety standards at our events following COVID-19.
Informa has collaborated with association partners including UFI, AEO and SISO, peers including Reed Exhibitions and Clarion, venues, suppliers, contractors and health, government and local authorities to develop industry-wide AllSecure standards that raise the bar on safe, hygienic, productive and high-quality organised event experiences.
Informa AllSecure is how these standards are being adopted in our business. It means that when exhibitors, speakers, sponsors and attendees come to our events, they can connect, learn, know more and do more business, effectively, safely and with confidence.
The cultivated area in Egypt reached about 8970 thousands acres in 2018 , the agricultural crops are the essential input for the manufacturing of agricultural crops which in turn represents the largest subsector of food processing followed by dairy products , readymade food, mills, oil and fats , natural water and others.
The government will continue to invest in land reclamation projects, increasing the area available for agricultural output.Egypt's sophisticated food processors are creating products and packaging that are high in quality, competitively priced and attractive to global markets.Moreover, food processing sector is one of top export sectors in Egypt.There are several success stories working in Egyptian market in the field of food processing such as Nestle, Americana group , tetra pack and other .
• The government has initiated a number of schemes designed to improve food security in the country on both the production and the consumption fronts.
• The increasing use of genetically modified crops could help to improve output.
• Multinational majors are investing heavily in the country and in the region, which will improve production facilities.
• The government is committed to developing the Sinai Peninsula and is legalizing the status of agricultural farmers and investors in the region.
• Favorable demographics will support strong levels of food consumption out to 2023 and beyond.
In just a few years, Egypt has undergone drastic transformation for its food ingredients market to regain the competitiveness it holds today. Discover Egypt’s current economic landscape and explore your trade opportunities in Egypt and around the region.
The snack market in the Middle East may be small but it is growing at a rapid pace, particularly in the bakery and confectionery sector.
Sugar substitutes and carbonated drinks with reduced sugar remains a continued trend
With shifting lifestyles, consumers are also shifting their eating habits. Traditionl meal times are on the decline and ready-to-eat products are being developed for the region's growing urban population.
They are making their way into the market via beverages such as cold coffee
Traditional spreads such as hummus and baba ganoush remain popular but there is growing demand for a wider variety of spreads.
The sports and energy drinks market is experiecing an increase both in terms of volume and value growth