What are you looking forward to from participating in the show?
The show is a very good idea to bring together the big African food manufacturers, food ingredient companies and packing and packaging companies in one place, its golden opportunities for the expansion in the African market. We are looking forward to meet food manufacturer from African countries and have the chance marketing our large products which are manufactured under strict hygienic conditions and made of healthy and top quality raw material.
How important is it for your business to exhibit at the show?
Exhibit at the show is very important opportunity to meet our customers and increase our food manufacturer portfolio from different African country. Also, importance for the business is to support our new strategy for the business expansion in Africa as first step to the internationality.
Do you see a potential business for your company in Africa?
Africa is big market and growing fast, our new strategy is to move forward to the internationality, currently we study the African market as first step to the internationality, we are in the process to open new market in Africa, exhibit in the show represent new opportunity to marketing our products in Africa and communicate with food manufacturers to show them complete range of products for food manufacturers, restaurants, bakery, food and catering industries to selected suit each individual needs.
What challenges or opportunities are there in the African market?
African market is representing big opportunities for all manufacturers although there are some political and financial risks, its society with high population density and high consumption. Our challenges to increase our customers’ portfolio from different African countries presented in the show.