Food Service Support Manager
What are you looking forward to from participating in the show?
Mainly we are looking to expand our network / clientele, and open new sales channels / export markets to reinforce our entity as a strong partner for beverage and dairy producers, especially in Egypt, Africa, and Middle East; providing high quality tailor made fruit-based raw materials. In addition, we want to get updates on the new players and producers in the field, new technologies, strategies and market trends.
How important is it for Orana to exhibit at the show?
AFM is an important platform to help us increase our exposure and redefine our capabilities against competition within the field of food and beverage RM suppliers. Also to position ourselves as a reliable partner for key producers in the field of food and beverage.
Do you see business potential for Orana in Africa?
Yes, Africa is an ever growing market, and there is always potential for starting up partnerships and facilitating business within the Africa region, building on the COMESA agreement.
What challenges or opportunities are there in the African market?
Having the fruit-based RM production facility in Egypt is a strong point to access to a variety of producers, with the privilege of logistics and trade agreements, in addition to similarity in culture and taste trends.