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As consumers are becoming more conscious about a variety of health issues and are actively looking to address this by improving their diets, ingredients are deemed central to achieving these improvements, with consumers embracing the concept of positive nutrition. Consumers are now adopting a back-to-basics approach to nutrition and seeking out functional products to boost wellbeing, making transparency and validation of health claims more important than ever for brands.
Head of Research and Insights FMCG Gurus.
Mike Hughes has over 13 years of experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
FMCG Gurus provides market research and insight into consumer attitudes and behaviours across the food, beverage and supplement markets worldwide. Their clients include leading global companies such as Danone, DSM, and Kerry.